SMASHR — Brand Identity & Creative Direction
Services
Art Direction
Copy/Messaging
Creative Direction
Design Systems
Social Media
Visual Identity
Client
SMASHR
Location
Baton Rouge, LA
Year
2022
Info
Led the complete brand identity and creative direction for SMASHR — a new service transforming commercial waste management with on-site trash compaction. The mission: help businesses save money and reduce environmental impact by getting more capacity out of every dumpster.I built a clean and futuristic identity system that aligns with SMASHR’s disruptive utility — including a modular logo mark inspired by rotational crushing machinery and minimalist geometry, bold industrial color palette, and a messaging platform centered on a core value prop:“LESS TRASH. MORE CASH.”The brand rollout extended into social media, OOH creative, vehicle graphics, marketing collateral, and city-focused storytelling that connected efficiency to environmental responsibility.
