The Purple Cow — Brand Refresh & Growth Campaign

Led a brand refresh and creative marketing overhaul for The Purple Cow — a nonprofit thrift brand on a mission to create positive community impact through donated goods and restored dignity. We redesigned their full visual identity and rollout assets — including logo refinement, typography systems, extended brand illustrations, energizing color expansion, and fresh in-store/in-market collateral — all aligned with a brighter, more welcoming tone.The result: a brand that not only looks modern and joyful, but drives revenue and attracts new shoppers to support the mission.